It’s a tough time. One of the things you can expect agencies to do is to find ways of doing things less expensively. For the last two years Saatchi design has been helping a client shave hundreds of thousands of euros from their costs. Our role has extended the idea of creative delivery to include creative use and management of resources – making money go further. This means doing things differently, seeking new technologies for delivery and impacting on process and decision making in both client and agency structures. The Japanese call this process Kaisen and its something the UK needs.
Far from painful, it has lead to more efficiency, greater transparency and satisfaction. Ironically by tightening the creative parameters, we’ve been challenged to be more creative.
As the public sector feels the weight of budget cuts- it has to be a good time to rethink how things are done: refreshing creativity, combining technology, imagination and process for the common good.
We’ve also found that helping charities to reduce costs through digital technology and social media, they benefit from better margins, higher value donors, faster turnarounds , wider social impact and greater effectiveness .
Think Kaisen, act positive, be radical, and embrace technology, use creativity.
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Links to Kaisen. http://en.wikipedia.org/wiki/Kaizen