Recently I attended the Future of Web Design London 2009 conference. It was a great chance to look at both the technical, and creative sides of digital design. Event hosts, Carsonified have posted video of the sessions from the conference, and here a few of the highlights:
- Meagan Fisher’s talk on Designing Effective Mobile Interfaces
The mobile web is growing fast. The way web content is consumed is beginning to fracture, much as TV markets have fractured. Each year, more and more users will be interacting with your brand through the mobile web. This talk deals with 3 approaches to serving your content to mobile users with the pros and cons of each. I concur with the approach endorsed by Fisher, of a mobile stylesheet — which hides unwanted content from mobile users as well as delivering a simplified layout and smaller, faster loading graphics.
- Robin Christopherson’s talk on Accessibility
Robin is legally blind and works for Abilitynet, a charity which helps get the disabled using computers and online. His talk demonstrated how a blind user browses the web, and highlighted good and bad designs from an accessibility perspective. His talk shows the very real benefit to good information architecture. All users, regardless of ability, will have a better brand experience when it’s easy to find what they’re looking for.
- Mark Boulton’s talk on Web Typography
Even with the advent of broadband, there is no getting around, the majority of the web experience is type. Despite a limited number of available “web safe” fonts, typography is plays a big part in your brand identity online. As Mark demonstrates — simpler, more often than not, is better.
All three of these talks in some way address simplicity. Simplifying content for mobile users. Simplifying site structure for greater accessibity. Simplifying typography for greater clarity.
With the buzz around Web 2.0 and social media, it’s easy to overlook the idea that less is often more. Twitter’s success can in some part be attributed to it’s simplicty. How can you clarify your brand message online and simplify your user experience?